Getting Started

Woman giving a presentation to a group. Photo by fauxels via Pexels.
In the previous module you heard more about the preparatory, organisational measures. Now your planning is complete and it's time for the actual implementation.
Every presentation and event - and therefore every parents' evening - can be roughly divided into three phases: Introduction, main part (body) and conclusion. In this module you will get to know all three phases in more detail.
We will also introduce you to different methods to keep the participating parents interested and motivated and to actively involve them in the events.
Learn More
1. Introduction
Use the introduction to explain the topic and purpose of the parents' evening and clarify your aim for the presentation.
Transition into the main part
This can be done with transitional sentences, a change of location from the centre of the stage to the edge or an exercise. You might use a quiz, a comic strip, a film or a role play to lighten the mood and engage directly with the parents. You can also pose a controversial thesis.
2. Body
First of all, your main body should fulfil its promises from the invitation and the introduction. To do this, work out in advance the main points you want to talk about and structure them. The clearer the structure, the better the parents will be able to follow you.
Define the aim of the lecture
It can be helpful to think about the goal or purpose of your presentation. Do you want to inform, persuade or entertain your audience? Think about who you are addressing with your presentation and what the central theme is. Formulate a specific purpose for your presentation, e.g.: With this presentation I will inform a group of parents of children between 7-12 years about the influence of advertising on this age group.
Define key points
The next step is to derive from this specific purpose the main points, the core ideas, that you will talk about in order to look at the topic comprehensively. Think about your target group: What information is needed to understand the topic? What information is needed to fulfil the specific purpose?
Go ahead and collect several points - and be sure to sort them out afterwards. Focus on three to four main points and coordinate them with each other. Find a logical structure and give all points equal space. You can find ways of structuring your presentation points and coordinating them with each other in the document Organisational Patterns on the right-hand side.
Presentation tips
Less is more also applies to parents' evenings:
- Focus on key points
- Use a presentation technique to visualise the key messages
- Use examples to illustrate what you have said
- Speak clearly, with accentuation, not too fast and as freely as possible
- Clarify in the introduction whether questions are allowed or whether there will be a question and answer session at the end of your presentation
The content fits, the topic is relevant, you are perfectly prepared in terms of content - and yet the spark doesn't fly. In the document Tips for an Interactive Presentation, we show you presentation strategies and methods to make your presentation even more lively and interactive.
3. Conclusion
Use the conclusion to once again bundle all the important results of the presentation. Here you can place your central message and draw conclusions or point out necessary next steps. Watch the video Structuring a Presentation for a summary.
4. Closing
Thank parents for their time and actively invite them to give feedback (verbal, written, visual, on-site or follow-up) and ask questions. Encourage parents to share experiences from their everyday life about the topic and encourage reflection and discussion about your presentation. Perhaps your topic also lends itself to parents trying things out themselves – online games or ways of functioning of social media platforms could be tested afterwards and the discussion deepened afterwards.
5. Additional: online parents' evening
The years 2020/2021 have shown that parents' evenings cannot and do not have to take place only in presence. Even if the content of your presentation remains the same, there are some things to consider in the implementation to reach parents digitally as well. Click on the Tips for a Virtual Presentations link on the right. Here you will find useful tips as well as a fact sheet that you can also apply to digital parents' evenings.
Exercise
You would like to hold a parents' evening on the topic of mobile phone use by teenagers.
- How could you open this evening? Write a short introduction.
- Think about the key message you would like to convey during the evening and write it down.
- What could you use to get the parents' attention? Do you have a personal example on the topic? Do you know a suitable video?
- Use one of the organisational patterns presented and develop three main points of your presentation.
- Think of a transition from the main part to the summary and write it down.
What you learn in this course
- You'll be able to name methods for welcoming and getting in the mood for the parents' evening.
- You'll be able to formulate an introduction to the content.
- You'll be able to organise the structure of the main part and apply it to their own topics.
- You'll be able to name the core elements of a conclusion.
- You'll be able to independently structure the content of a parents' evening and organise the content in a goal-oriented and comprehensible way.
- You'll be able to know methods to motivate and actively involve parents in a media education parents' evening.
- You'll be able to name methods to collect feedback from participants.
- You'll be able to name the special features of an online parents' evening. They can explain the technical requirements, explain challenges and apply methods of digital mediation.
Get ready: Tips for MediaParent consultants
You know the basics and tricks to structure a parents' evening and present your content. Now you can deepen your knowledge in one of our topic-specific courses.
Specialise and acquire important background knowledge. Our courses are sorted by age group. Depending on the target group, you can choose the course that is relevant to you with content that is individually tailored to the age group.
In addition to imparting knowledge, we have already prepared materials for you to implement. Use our documents and templates to plan your thematic parents' evening – and then conduct it successfully.
And remember to register in our database for MediaParent consultants after your successful completion!