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13-18: Advertising

The course deals with the topic of advertising, its aims and influence on young people between the ages of 13 and 18. It gives an overview of the different types and forms of media and shows ways in which young people can recognise and name advertising. The focus is on the different forms of online advertising. Furthermore, the course gives an overview of the most important legal framework and control instances of the advertising industry. Finally, the course shows how media education on the topic of advertising can succeed at home.

The course is modularised and makes it possible for the MediaParent consultant to offer and conduct a media education parents' evening on the topic of "advertising and young people" at educational (leisure) institutions. Learning is promoted through helpful practical materials and the supportive environment on the internet. The course consists of five modules, which are accompanied throughout by tips, practical exercises and feedback questions.