Getting Started

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For children aged 7-12 time spent with media consumption increases with age. According to The Common Sense Census: Media Use by Tweens and Teens conducted in the USA children aged 8-12 years spent nearly 6 hours daily with media consumption on average in 2019. This includes both online and offline media, screen and off-screen types of media. From the nearly 6 hours, 4 hours, and 44 minutes children devoted to screen media. They mostly to watched videos and TV.
Current research mapping media consumption suggests that watching videos is an increasingly prevailing media use activity. Other common media use activities are for example, gaming and listening to music.
The European study EU Kids Online 2020 Survey reports that 54% of all the surveyed 9-11 years old children watch videos daily. For children aged 12-14 this ratio increases to 72%. The Ofcom's Children and parents: media use and attitudes report 2020/21 from the UK also focused on what kind of videos children favor. Out of the 5-15-year-olds included in this research, 80% stated that they watch funny videos, jokes, and challenges.
Learn More
There are three important studies introduced in this module. First is The Common Sense Census: Media Use by Tweens and Teens. The Common Sense Census is American-based research focused on different age groups. The report provided in this module focuses on children from the age groups 8 to 12 – tweens, and 13 to 18 – teens. Unlike other research mentioned here, The Common Sense Census focuses on consumption patterns of all types of media both online and offline, on-screen and off-screen. The research focuses on the total time spent consuming specific media and devices used. It provides age group and gender comparisons. You can also learn about the role of social inequalities regarding media consumption and the resulting digital divide. To get acquainted with the research read pages 1-13.
From research conducted in Europe, we have chosen The EU Kids Online Survey. The survey focuses on children's online activities, opportunities, risks, and safety across several European countries. Go through pages 18-34 to get an overview of the findings on children's media habits. The survey report contains a brief country profile for each of the countries that participated in the research as well. For country-specific results of the survey, you can have a look at the results provided on pages 137-156 and focus on your country of origin.
The third major study we recommend is Children and parents: media use and attitudes report 2020/21 conducted by Ofcom which regulates communication services in the UK. Ofcom reports on digital media use and its shifts during the pandemics of COVID-19. The document includes both information on media use of children and related parental attitudes. To get acquainted with the key findings read the chapters Media device use and Online access (p. 10-11) and pages 13-14 in the chapter Content consumption.
Exercise
Media use is changing through time but also across different age groups. Based on the content recommended in the previous section, try to summarize the following information:
- How much time do children falling in the age group 7-12 spend consuming media? How does the time spent with media consumption change based on age?
- What are the dominant media types/platforms that children aged 7-12 use?
- There are various ways to engage with media e.g. watching, playing, chatting, and listening. Name different media types/platforms that children aged 7-12 use for different activities.
What you learn in this course
- Name reliable national sources with studies on the media use behaviour of children between 7 and 12 years
- Classify the results of the studies and make basic statements on the media use behaviour of 7 to 12 year olds. They can assign the correct statements for this age group from given statements on media use behaviour
- Explain which media children between the ages of 7 and 12 use alone or with their families, which activities they pursue in everyday life, how much time they spend using the media, which content (series, characters, games, apps) is popular with this age g
- Recognise and deduce independently on the basis of given data and information in which areas media education is necessary. They can assign potentials for action to study contents
Get ready: Tips for MediaParent consultants
Within each country, the nation-based research is specific based on its core focus. Within the Czech Republic, we recommend you to focus on the activity of the Interdisciplinary Research Team on Internet and Society as they focus on the research of the youth and digital media. They also stand behind The EU Kids Online 2020 Survey. Have a look at their reports (as these are usually openly accessible) and choose from the topics most relevant to your parent's evening.
The EU Kids Online 2020 Survey also provides data on digital skills starting on page 35. You can study this section if you want to emphasize what the common digital skills of teens are. This can help parents assess how digitally skilled their children are in comparison to others. Emphasizing that digital skills are an important benefit acquired by digital media use can help parents understand that while parental involvement and caution are important, so is providing their children with opportunities to become digitally skillful.
Another Czech source of nation-specific research is Jeden svět an školách. Here you can for example find out that according to research 8 out of 10 children aged 10-14 owned their own smartphone in 2016.