7-12: Advertising and Children

The course deals with the topic of advertising, its aims and influence on children between the ages of seven and twelve. It gives an overview of the different types and forms of media and shows ways in which children can recognise and name advertising. The focus is on the different forms of online advertising. Furthermore, the course gives an overview of the most important legal framework and control instances of the advertising industry. Finally, the course shows how media education on the topic of advertising can succeed at home.

The course is modularised and makes it possible to offer and conduct a media education parents' evening on the topic of "Advertising and Children" at educational (leisure) institutions. Learning is promoted through helpful practical materials and the supportive environment on the internet. The course consists of five modules, which are accompanied throughout by tips, practical exercises and feedback questions.